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Creating a Coaching Culture at Sage

A Coaching Culture Leads to an increase in sales at Sage

Sage (UK) Limited are a key part of The Sage Group plc and a UK market leader in providing business software solutions -­ accounts, payroll, ebusiness, CRM. The company has over 1500 employees and in the UK alone, has over 500,000 registered users of its software and related products.

The organisation has pursued a consistent strategy of creating brandleading business management software. Its product range offers packages for small businesses through to applications for medium-­ sized and larger organisations. The Sage range is based on over 20 years of continuous development and is backed by comprehensive support services.

In recent years their success has been supported by significant cultural changes, including new approaches to sales, reward and recognition and communication.

While their state of the art Global Head Quarters on Newcastle’s Great Park is an external indicator of their commitment to
their people, internally the organisation has been investing heavily to ensure that they continue to raise the bar when it comes to
people development.

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